2018 Auto Dealers Against Distracted DrivingMar 1th, 2018
Plaza Kia stands up against distracted driving #TakeTheWheel
Plaza Kia is taking part in a national campaign to eliminate a growing threat to our community: distracted driving.
Inattention while behind the wheel is a factor in approximately four million vehicle collisions in North America every year (RCMP, 2014). As part of the 2018 Auto Dealers Against Distracted Driving campaign, we’re asking our employees and customers to help us bring an end to this dangerous behaviour.
Throughout the month of March, you can make a formal pledge to drive distraction free in the following ways:
- Visit us in-person at the dealership
- Pledge on DistractionFree.ca
Plaza Kia strongly encourages our customers and their family members to pledge to distraction-free driving by putting their phones away while behind the wheel. A single moment of inattention to the road and traffic around you can result in not only a traffic fine and demerit points but an accident that could have been avoided. By joining this campaign we hope you will make the roads safer for all of us.
Now in its fourth year, the Auto Dealers Against Distracted Driving Campaign is organized by LGM Financial Services, a leading provider of OEM-branded automotive finance and insurance products.
With the ambitious goal of gathering more than 20,000 pledges, the campaign aims to raise awareness across the country and encourage positive driving habits. Each pledge will result in LGM donating $1 towards education and research on road safety, up to $20,000. Proceeds from the dollar-per-pledge initiative will go to the Traffic Injury Research Foundation (TIRF).
The campaign is generously supported by The Co-operators, The Sovereign General Insurance Company, Canadian AutoWorld, Canadian Autojournal and Autosphere.ca.
Follow @LGMCanada and @Plaza_Kia to stay up-to-date on the campaign.
Distracted Driving in Ontario
- In Ontario, deaths from collisions caused by distracted driving have doubled since 2000 (1)
- One person is injured in a distracted-driving collision every half hour in Ontario (1)
- Distracted driving is one of the biggest issues on Ontario roadways today. It has surpassed
impaired driving as the number one killer on the roads (2)
(1) Ontario (2018). Distracted Driving. Available at: https://www.ontario.ca/page/distracted-driving#!%2F12
(2) ThinkInsure.ca (2017). Distracted Driving in Ontario : Laws, Fines, Statistics and Tips. Available at: